The Impact of Live Events on Brand Awareness and Marketing Strategy Live events have long been a mainstay marketing tool for companies looking to increase brand awareness and engagement. From product launches, trade shows to conferences, live events provide a unique opportunity to connect with customers, build brand loyalty, and…
The Importance of Engagement at Live Events When it comes to hosting live events, engaging attendees should be the top priority. Event engagement refers to the ways in which events companies create meaningful interactions and experiences that keep attendees interested, involved and excited throughout the event. In a 2020 study…
How to Use Social Media in Live Events Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13%…
Reasons To Host Live Events in Singapore When it comes to hosting venues, most event companies will rate Singapore as one of the most attractive destinations. According to the Global Destination Sustainability (GDS) Index 2020, Singapore was ranked the most sustainable city in Asia and second globally in the “Best…
Hosting hybrid events in Singapore requires more than a good virtual streaming provider. It needs careful planning and execution in order to provide a meaningful experience for both virtual and in-person delegates. So what should you look out for? Here’s a guide on how to make your next hybrid event…
Whether you are planning or have recently planned an event, you must have heard from event management experts speak of the various approaches to hosting an event, i.e., in-person, virtual, or hybrid. What exactly are these approaches? And how do you know which one is best for your event? Let’s…
The world has changed since the COVID-19 pandemic. So has events management in Singapore. While events – major or small – have been significantly impacted, the pandemic has also opened up a dimension of possibilities in how events are held. As restrictions start to ease, what will events management in…
Even as we enter Phase 2 post-Circuit Breaker, it’s no surprise that many events are currently still on-hold to ensure the safety of everyone. As we move forward by incorporating technology as the new norm in our lives, Twist Media often receive inquiries on the possibility of organising webinars or…
Virtual events are nothing new, however, over 60% of event organisers who responded a recent poll indicated that they had never been involved in planning a virtual event. With the outbreak of the coronavirus and stay-at-home orders around the world, virtual events have become the only way forward in the…
Some may call it a pandemic, while others may see it as a blessing in disguise. For the events industry and many organisations, one of the biggest benefits of shifting to virtual events and webinars, beyond their scalability and cost-saving benefits, is that they’re easy and reliable to run. All…
Virtual event fatigue is real. Attendee engagement has always been a fundamental component of any event—and the best ones know that it is more than just providing exciting content. Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events is almost the only way…
A career in event management is far more than organising a few family parties, or fronting a welcome lunch for a new co-worker. The job involves more than venue selection and decor decisions. It’s an event manager’s job to ensure everything related to an event is taken care of, from…
The Guide to Designing the Best Event Collateral There are many forms of event collateral, ranging from event banners to flyers, and posters. Banner stands, social media banners, banner ads – all great options for promoting your upcoming event. All these require a basic understanding of a few things –…
Surviving the event industry is a piece of cake, says no one ever. As meetings grow and evolve, an event management company in Singapore needs to be experimental, dynamic and in-tune with clients’ changing tastes and preferences. It’s a highly competitive industry where only the best will survive. Let’s take…
Plan and Organize Early: It may seems unreasonable to begin planning your year end conference in the early months of the year, but smart businesses know that it is important to start as early as possible. The more vendors that are involved, the more time you will need to coordinate…
Having stepped into a new decade, how can we do things differently this 2020 that could help maximize registrations? Bright Bold Colors Daring shades of teal, electric purple, and even yellow are all visually impactful statement colours, which are worth considering for your event website designs. As more and more…
Event marketing has long been an important part of many brands’ marketing strategies, and in turn, event management has become increasingly important for brands as well. But as with any other element of marketing, many aspects of event management in Singapore have evolved to include greater immersive experiences, integration, and…
Any experienced Event Management company in Singapore can tell you that, as easy as AV sounds, it can make or break your event. Great AV and your event will run seamlessly. On the other hand, event AV mistakes can leave your guests with an unforgettable experience and your event the…
Sustainability – a term that is getting more and more commonly heard in recent years. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry.…
In a recent 2017 Forbes List, an Event Coordinator is one of the seven most stressful jobs in 2017. In that list, the title is amongst other demanding jobs such as Firefighter, Military Personnel, and Airline Pilot. According to Forbes – the work of an event coordinator is “really tiring…
Imagine this: It’s your event day, and you need to move a large piece of equipment up to the space. You measured the dimensions and checked online to verify that the cargo lift was large enough to hold it. But there’s just one problem—the light itself is large enough, but…
Males and extroverts are best served by the meetings and events industry, while introverts are the worst served, according to a research report issued by Meeting Professionals International (MPI). The report, The State of Inclusion in Meetings & Events, was a collaborative effort of MPI and New York University’s Jonathan…
Salt and pepper. Mashed potatoes and gravy. Bert and Ernie. The duos of all time can exist independently of each other, but totally shouldn’t. And for professional conference organisers in Singapore searching for an incredible attendee experience, there’s one pair in particular that goes hand-in-hand: technology and conferences. According to…
Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience.…
Spurred by the shooting at Mandalay Bay Resort and Casino, Las Vegas in 2017 in which 59 people were killed and hundreds were injured, as well as other recent terrorist attacks, the conference industry has been busy improving existing security measures and adding new ones. Enhanced awareness of these developments…
Many a times, organisations want to break out from the mould and create a conference that can be a new sensation and talk of the town. However, this usually causes more downfalls than expected, simply because they are trying too many things at one time before taking care of…
A professional conference organiser in Singapore doesn’t come cheap. Here’s why they’re worth the fee. A professional conference organiser, also known as PCO, specialises in planning and executing conferences. Planning a conference means having broad shoulders. From plenary speakers and delegates to sponsors and exhibitors, companies and organisations count on…
Brand activation through events is a major asset that allows brands to generate a physical presence at events attended by consumers of their target audience. These types of events can result in increased brand awareness, the spread of brand messaging, and the establishment of new relationships between products and consumers.…
You are tasked to be the event organiser for our company. First, you brainstorm on the theme – let the creative juice flow. Next, you allocate the budget – what should you spend the majority on? The venue, food, or entertainment to keep your guests engaged? The venue is straightforward,…
Got a new service or product on the way? Congratulations, this is an exciting time for your company! Give your products the launch they deserve. All your hard work is about to pay off — if you handle the launch correctly, that is. You do have a launch plan, right?…
The one thing many event management companies in Singapore fear are frequent event goers because to them many of the events can feel stale after a while. The presentations, break-out sessions, and exhibition booths all start to feel mundane. To add an element of novelty, you need a creative concept…
Technology plays a huge role in the events industry – participants want an efficient and seamless process that is fuss-free when they attend a function. Many event organisers continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, taking up…
We’ve all been there, the deafening silence. The shifty eyes when the conversation ends. The ‘Uhm’s and the ‘Ah’s while you break out in cold sweat thinking of the next interesting topic to continue the chatter. Well, congratulations! You’ve survived the ordeal of your last networking session to tell the…
Every organiser wishes to have unlimited amount of resources or a whole lot of money, to create a great experiential event that can potentially move mountains and make huge ripples in the lake. Sorry to break it to you, not every day is a Sunday, and the money just do…
You may think that making your corporate events eco-friendly AND impressing your attendees with a ‘WHOA’ factor is kind of tough. Well, it is. But getting on Mother Nature’s good side with the right corporate event organiser will certainly ease your worry! From recycling and using refillable water bottles to…
Big events, like conferences and seminars, take a lot of planning to be a great success. The best events are well-organized, and they run smoothly with minimal hiccups. This level of organization can take up a lot of time. It does not matter the type of events held, be it…
Organising a successful event or function that will leave your guests with great experiences is never easy due to the various event agencies in Singapore. Choosing the right event company to help achieve that goal is even harder. There are the usual conferences, tradeshows, and exhibitions with people mingling around…
