Event marketing has long been an important part of many brands’ marketing strategies, and in turn, event management has become increasingly important for brands as well. But as with any other element of marketing, many aspects of event management in Singapore have evolved to include greater immersive experiences, integration, and…
Any experienced Event Management company in Singapore can tell you that, as easy as AV sounds, it can make or break your event. Great AV and your event will run seamlessly. On the other hand, event AV mistakes can leave your guests with an unforgettable experience and your event the…
Sustainability – a term that is getting more and more commonly heard in recent years. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry.…
In a recent 2017 Forbes List, an Event Coordinator is one of the seven most stressful jobs in 2017. In that list, the title is amongst other demanding jobs such as Firefighter, Military Personnel, and Airline Pilot. According to Forbes – the work of an event coordinator is “really tiring…
Imagine this: It’s your event day, and you need to move a large piece of equipment up to the space. You measured the dimensions and checked online to verify that the cargo lift was large enough to hold it. But there’s just one problem—the light itself is large enough, but…
Males and extroverts are best served by the meetings and events industry, while introverts are the worst served, according to a research report issued by Meeting Professionals International (MPI). The report, The State of Inclusion in Meetings & Events, was a collaborative effort of MPI and New York University’s Jonathan…
Salt and pepper. Mashed potatoes and gravy. Bert and Ernie. The duos of all time can exist independently of each other, but totally shouldn’t. And for professional conference organisers in Singapore searching for an incredible attendee experience, there’s one pair in particular that goes hand-in-hand: technology and conferences. According to…
Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience.…
Spurred by the shooting at Mandalay Bay Resort and Casino, Las Vegas in 2017 in which 59 people were killed and hundreds were injured, as well as other recent terrorist attacks, the conference industry has been busy improving existing security measures and adding new ones. Enhanced awareness of these developments…
Many a times, organisations want to break out from the mould and create a conference that can be a new sensation and talk of the town. However, this usually causes more downfalls than expected, simply because they are trying too many things at one time before taking care of…
A professional conference organiser in Singapore doesn’t come cheap. Here’s why they’re worth the fee. A professional conference organiser, also known as PCO, specialises in planning and executing conferences. Planning a conference means having broad shoulders. From plenary speakers and delegates to sponsors and exhibitors, companies and organisations count on…
Brand activation through events is a major asset that allows brands to generate a physical presence at events attended by consumers of their target audience. These types of events can result in increased brand awareness, the spread of brand messaging, and the establishment of new relationships between products and consumers.…
You are tasked to be the event organiser for our company. First, you brainstorm on the theme – let the creative juice flow. Next, you allocate the budget – what should you spend the majority on? The venue, food, or entertainment to keep your guests engaged? The venue is straightforward,…
Got a new service or product on the way? Congratulations, this is an exciting time for your company! Give your products the launch they deserve. All your hard work is about to pay off — if you handle the launch correctly, that is. You do have a launch plan, right?…
The one thing many event management companies in Singapore fear are frequent event goers because to them many of the events can feel stale after a while. The presentations, break-out sessions, and exhibition booths all start to feel mundane. To add an element of novelty, you need a creative concept…
Technology plays a huge role in the events industry – participants want an efficient and seamless process that is fuss-free when they attend a function. Many event organisers continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, taking up…
We’ve all been there, the deafening silence. The shifty eyes when the conversation ends. The ‘Uhm’s and the ‘Ah’s while you break out in cold sweat thinking of the next interesting topic to continue the chatter. Well, congratulations! You’ve survived the ordeal of your last networking session to tell the…
Every organiser wishes to have unlimited amount of resources or a whole lot of money, to create a great experiential event that can potentially move mountains and make huge ripples in the lake. Sorry to break it to you, not every day is a Sunday, and the money just do…
You may think that making your corporate events eco-friendly AND impressing your attendees with a ‘WHOA’ factor is kind of tough. Well, it is. But getting on Mother Nature’s good side with the right corporate event organiser will certainly ease your worry! From recycling and using refillable water bottles to…
Big events, like conferences and seminars, take a lot of planning to be a great success. The best events are well-organized, and they run smoothly with minimal hiccups. This level of organization can take up a lot of time. It does not matter the type of events held, be it…
Organising a successful event or function that will leave your guests with great experiences is never easy due to the various event agencies in Singapore. Choosing the right event company to help achieve that goal is even harder. There are the usual conferences, tradeshows, and exhibitions with people mingling around…
