Brand activation through events is a major asset that allows brands to generate a physical presence at events attended by consumers of their target audience. These types of events can result in increased brand awareness, the spread of brand messaging, and the establishment of new relationships between products and consumers.…
You are tasked to be the event organiser for our company. First, you brainstorm on the theme – let the creative juice flow. Next, you allocate the budget – what should you spend the majority on? The venue, food, or entertainment to keep your guests engaged? The venue is straightforward,…
Got a new service or product on the way? Congratulations, this is an exciting time for your company! Give your products the launch they deserve. All your hard work is about to pay off — if you handle the launch correctly, that is. You do have a launch plan, right?…
The one thing many event management companies in Singapore fear are frequent event goers because to them many of the events can feel stale after a while. The presentations, break-out sessions, and exhibition booths all start to feel mundane. To add an element of novelty, you need a creative concept…
Technology plays a huge role in the events industry – participants want an efficient and seamless process that is fuss-free when they attend a function. Many event organisers continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, taking up…
We’ve all been there, the deafening silence. The shifty eyes when the conversation ends. The ‘Uhm’s and the ‘Ah’s while you break out in cold sweat thinking of the next interesting topic to continue the chatter. Well, congratulations! You’ve survived the ordeal of your last networking session to tell the…
Every organiser wishes to have unlimited amount of resources or a whole lot of money, to create a great experiential event that can potentially move mountains and make huge ripples in the lake. Sorry to break it to you, not every day is a Sunday, and the money just do…
You may think that making your corporate events eco-friendly AND impressing your attendees with a ‘WHOA’ factor is kind of tough. Well, it is. But getting on Mother Nature’s good side with the right corporate event organiser will certainly ease your worry! From recycling and using refillable water bottles to…
Organising a successful event or function that will leave your guests with great experiences is never easy due to the various event agencies in Singapore. Choosing the right event company to help achieve that goal is even harder. There are the usual conferences, tradeshows, and exhibitions with people mingling around…
