How to Use Social Media in Live Events
How to Use Social Media in Live Events
Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13% for interaction with speakers during educational sessions.
So how exactly can you use social media to ensure the success of your live events? Here are some tips on the effective use of social media for live events that can further connect and engage your audience.
Create & Promote an Event Hashtag
Creating an event hashtag is one of the most important things any event management company can do to promote live events on social media. This will help attendees and those interested in the event to find the content easily. When choosing a hashtag, ensure that it’s short, easy to remember and relevant to the event. Use it consistently on all your social media posts, and be sure to encourage your followers to use it as well. Also, remember to display the hashtag on banners, posters, and other materials at the event to remind attendees to use it. This will further generate publicity to strengthen your event branding.
Promote the Event on Social Media
Social media is an excellent tool for promoting your event before it happens. Share all the details your guests need and tag the official pages of your invited speakers or special guests. Remember to regularly post teasers, countdowns, and sneak peeks of the event on your social media platforms. This will create anticipation and excitement among your followers and encourage them to attend. Use images and videos to showcase the event’s features, such as keynote speakers, performers and sponsors.
Live Stream the Event
Live streaming is an excellent way to make your event available to those who cannot attend the event in person. Use platforms such as Facebook Live, Instagram Live, or YouTube to stream the event in real time. This will allow people to watch the event from their homes, offices or on the go. Live streaming also helps to create a sense of urgency and excitement, encouraging people to attend your next event in person.
Encourage Attendees to Share Content
Encourage attendees to share their event experience by letting them post content on your social media. This can include posting pictures and videos or sharing their thoughts on the event. You can also set up photo booths or designated areas where attendees can take pictures and share them on social media using the event hashtag. Social walls are another popular tool that event management companies use, which is especially useful for attendees who are not on social media or prefer to keep their personal social media private. Not only will this help create a buzz around the event, but it is also a great way to enlarge the photo collection of your live events.
Engage Your Audience
Engaging your audience is just as important as generating exciting content, so don’t neglect to respond to your followers’ comments and questions. This will help you build relationships with them and create a community around your brand. You should also encourage attendees to ask questions and share their thoughts on the event. Doing so will help you gather feedback on the event, which can be useful for fine-tuning future events.
Share Highlights and Recap
After the event, don’t forget to share highlights and recaps of the event on social media. This allows people who did not attend the event a chance to see what they missed and get a sense of what the event was like. Use images, videos and quotes from speakers or guests to make the content engaging and shareable. You can also use this opportunity to thank attendees, sponsors and partners who contributed to the event’s success.
With hundreds of millions of people using social media platforms such as Facebook, Twitter, TikTok and Instagram all the time, leveraging the power of social media can help you reach a larger audience, increase engagement and create a buzz around your event. With the right social media strategy, it can go a long way towards making your event a success.
Call us at (65) 69966700 or email [email protected] if you wish to discuss your event management needs with us.