The Impact of Live Events on Brand Awareness and Marketing Strategy Live events have long been a mainstay marketing tool for companies looking to increase brand awareness and engagement. From product launches, trade shows to conferences, live events provide a unique opportunity to connect with customers, build brand loyalty, and…
The Importance of Engagement at Live Events When it comes to hosting live events, engaging attendees should be the top priority. Event engagement refers to the ways in which events companies create meaningful interactions and experiences that keep attendees interested, involved and excited throughout the event. In a 2020 study…
How to Use Social Media in Live Events Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13%…
Reasons To Host Live Events in Singapore When it comes to hosting venues, most event companies will rate Singapore as one of the most attractive destinations. According to the Global Destination Sustainability (GDS) Index 2020, Singapore was ranked the most sustainable city in Asia and second globally in the “Best…
Whether you are planning or have recently planned an event, you must have heard from event management experts speak of the various approaches to hosting an event, i.e., in-person, virtual, or hybrid. What exactly are these approaches? And how do you know which one is best for your event? Let’s…
The world has changed since the COVID-19 pandemic. So has events management in Singapore. While events – major or small – have been significantly impacted, the pandemic has also opened up a dimension of possibilities in how events are held. As restrictions start to ease, what will events management in…
Even as we enter Phase 2 post-Circuit Breaker, it’s no surprise that many events are currently still on-hold to ensure the safety of everyone. As we move forward by incorporating technology as the new norm in our lives, Twist Media often receive inquiries on the possibility of organising webinars or…
Virtual events are nothing new, however, over 60% of event organisers who responded a recent poll indicated that they had never been involved in planning a virtual event. With the outbreak of the coronavirus and stay-at-home orders around the world, virtual events have become the only way forward in the…
Some may call it a pandemic, while others may see it as a blessing in disguise. For the events industry and many organisations, one of the biggest benefits of shifting to virtual events and webinars, beyond their scalability and cost-saving benefits, is that they’re easy and reliable to run. All…
Virtual event fatigue is real. Attendee engagement has always been a fundamental component of any event—and the best ones know that it is more than just providing exciting content. Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events is almost the only way…
