Virtual event fatigue is real. Attendee engagement has always been a fundamental component of any event—and the best ones know that it is more than just providing exciting content. Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events is almost the only way…
A career in event management is far more than organising a few family parties, or fronting a welcome lunch for a new co-worker. The job involves more than venue selection and decor decisions. It’s an event manager’s job to ensure everything related to an event is taken care of, from…
Any experienced Event Management company in Singapore can tell you that, as easy as AV sounds, it can make or break your event. Great AV and your event will run seamlessly. On the other hand, event AV mistakes can leave your guests with an unforgettable experience and your event the…
Sustainability – a term that is getting more and more commonly heard in recent years. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry.…
In a recent 2017 Forbes List, an Event Coordinator is one of the seven most stressful jobs in 2017. In that list, the title is amongst other demanding jobs such as Firefighter, Military Personnel, and Airline Pilot. According to Forbes – the work of an event coordinator is “really tiring…
Imagine this: It’s your event day, and you need to move a large piece of equipment up to the space. You measured the dimensions and checked online to verify that the cargo lift was large enough to hold it. But there’s just one problem—the light itself is large enough, but…
Males and extroverts are best served by the meetings and events industry, while introverts are the worst served, according to a research report issued by Meeting Professionals International (MPI). The report, The State of Inclusion in Meetings & Events, was a collaborative effort of MPI and New York University’s Jonathan…
Salt and pepper. Mashed potatoes and gravy. Bert and Ernie. The duos of all time can exist independently of each other, but totally shouldn’t. And for professional conference organisers in Singapore searching for an incredible attendee experience, there’s one pair in particular that goes hand-in-hand: technology and conferences. According to…
Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience.…
Spurred by the shooting at Mandalay Bay Resort and Casino, Las Vegas in 2017 in which 59 people were killed and hundreds were injured, as well as other recent terrorist attacks, the conference industry has been busy improving existing security measures and adding new ones. Enhanced awareness of these developments…