person speaking at a conference

What Does a Professional Conference Organiser Do, Exactly?

posted on April 17, 2019 By webadmin

A professional conference organiser in Singapore doesn’t come cheap. Here’s why they’re worth the fee.

A professional conference organiser, also known as PCO, specialises in planning and executing conferences. Planning a conference means having broad shoulders. From plenary speakers and delegates to sponsors and exhibitors, companies and organisations count on these professionals to successfully plan, promote and host their conferences.

But what if the plenary speaker pulls out the week of the conference? Or the AV supplier goes AWOL the day before? A professional conference organiser has seen it all before and, crucially, knows just what to do to keep things on track.

Read on for reasons why hiring a professional conference organiser in Singapore to organise your conference, seminar or meeting is worth every cent.

  1. Providing effective promotional and marketing efforts

    lady presenting in blue lightPhoto Source: Alpha Gamma

When organising a conference and meeting planning, you want the right kind of people there. You also aim for a full house. A conference organiser in Singapore can achieve this for you through targeted PR efforts and an elaborate digital marketing strategy.

This is achieved through the use of effective marketing tools to develop engagement agendas to cement the event’s impact and perpetuity – especially potent for annual, recurring conferences.

PCOs have got tried and tested techniques and have promoted many successful conferences before, so why not let an expert do the marketing for you?

  1. Handling Admin and Maximising BudgetPhoto Source: Interior Savings

With so much to consider, the last thing you are probably thinking about is the administration and registration that goes hand in hand with organising a conference. Things like dietary requirements for your attendees, security measures or even mobility/access requirements.
PCOs are experts in deliberating each and every detail. Not only will they handle compliance issue and the budget effectively, they will also take into consideration committee objectives, while maintaining a quality event. A top notch conference organiser, among a host of other things, help you avoid potential penalties, inflated venue hire costs, and negotiate on your behalf when it comes to employing any external service to make the conference run smoothly.

  1. Conference Venue & Delegates’ Accommodations

    Photo Source: EPH

This may vary but generally it should be in a safe and attractive area: close to places of interest for participants, e.g. nearby eateries, distance to conference venue, and tourist attractions both for participants and non-participating accompanying persons. Sometimes tourist attractions can be a distraction, but it is often the case that the tourist attraction means people extend their stay to take advantage of these before or after the conference.

  1. Getting the best deals
    Photo Source: Delandkia

Let a professional conference organiser get you the best deals when it comes to booking a conference venue and suppliers. You can take advantage of their connections. A professional planner spends their life cultivating business relationships with hotels, airports, caterers, florists and vendors. When you hire a conference organiser in Singapore, these connections become yours.

  1. Help you evaluate your conference’s success

Photo Source: Project Smart


How do you gauge the success of your conference? Are you experienced in post-conference reporting?

You will need to report to your management what went well, what went wrong and how you could improve when it comes to putting on your next conference.

Again, a professional conference organiser in Singapore will help facilitate this entire process, providing you with all the data you could need to evaluate every single aspect of your conference.

If this sounds like a viable solution for your organisation, then why not achieve a memorable, well-attended conference by hiring Twist Media as your professional conference organiser in Singapore?

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