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Twist Insights
We love to share ideas, thoughts, and experience. Here’s a sneak peek into our world – the talented people we have worked with and the projects we have worked on.
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Is AI the Future of Events? 4 Ways It’s Changing the Game
What if your next event could predict attendees’ preferences, tailor the experience to their interests, and connect them with the perfect networking partners—all without a human lifting a finger? The integration of artificial intelligence (AI) into the events industry is no longer a futuristic concept; it’s a trend in event...
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How Can You Master High-Impact, Eco-Friendly Events?
Imagine hosting an event that not only leaves your attendees in awe but also contributes to the greater good of the planet. In today’s world, consumers and corporations alike are more environmentally conscious than ever, and expectations for sustainable practices are skyrocketing. Mastering the art of eco-friendly event planning is...
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The Power of Insight: Turning Event Data into Influence
In the era of digital transformation, data has become a crucial asset in every industry, and the events sector is no exception. The ability to collect, analyse, and leverage data can significantly enhance the impact of events, turning them from mere gatherings into powerful tools of influence. This article will...
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Beyond the Surface: Designing Events with Emotional Impact
In today’s competitive landscape, successful events are no longer just about logistics and flawless execution; they are about creating experiences that resonate on a deeper level. The most memorable events are those that forge emotional connections, leaving attendees not just satisfied but profoundly moved. In this article, we will explore...
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The Benefits of Brand Activation for Small Businesses
In today’s competitive marketplace, small businesses need innovative strategies to stand out and connect with their target audience. Brand activation is one such powerful strategy that can significantly enhance a business’s visibility and engagement. By creating memorable and engaging experiences, brand activation allows businesses to increase brand awareness, engage directly...
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How Event Companies Can Elevate Your Corporate Events
Corporate events serve as pivotal touchpoints for businesses to connect with stakeholders, celebrate milestones, and reinforce their brand identity. However, the intricacies involved in planning and executing a flawless event can be overwhelming. This is where an event management company steps in, bringing a wealth of expertise and resources to...
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Emerging Trends in Event Management to Embrace in 2024
The event management industry is constantly evolving, with new trends and technologies emerging each year. As we step into 2024, companies looking to host impactful events need to stay ahead of the curve to deliver exceptional experiences. From hybrid events to advanced technology integration, the landscape of event management is...
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Best Practices for Planning a Successful Company Event
Planning a successful company event requires careful consideration and strategic planning. Whether it’s a corporate meeting, product launch, or team-building activity, the details matter. To ensure your event runs smoothly and achieves its goals, here are some best practices to follow. Do’s Define Clear Objectives Before diving into the logistics,...
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The Marketing Events Awards 2023
8 September, 2023, Singapore – Twist Media was announced the winner for the following award categories at the twelve annual edition of the Marketing Events Awards. SILVER winner for Best B2B Event: Conferences/ Meetings/ Seminars SILVER winner for Best Hybrid Event (B2B) BRONZE winner for Best Digital Integration The Marketing...
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The Impact of Live Events on Brand Awareness and Marketing Strategy
The Impact of Live Events on Brand Awareness and Marketing Strategy Live events have long been a mainstay marketing tool for companies looking to increase brand awareness and engagement. From product launches, trade shows to conferences, live events provide a unique opportunity to connect with customers, build brand loyalty, and...
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The Importance of Engagement at Live Events
The Importance of Engagement at Live Events When it comes to hosting live events, engaging attendees should be the top priority. Event engagement refers to the ways in which events companies create meaningful interactions and experiences that keep attendees interested, involved and excited throughout the event. In a 2020 study...
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How to Use Social Media in Live Events
How to Use Social Media in Live Events Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13%...
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5 Reasons To Host Live Events in Singapore
Reasons To Host Live Events in Singapore When it comes to hosting venues, most event companies will rate Singapore as one of the most attractive destinations. According to the Global Destination Sustainability (GDS) Index 2020, Singapore was ranked the most sustainable city in Asia and second globally in the “Best...
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All You Need to Know About Hosting A Hybrid Event
Hosting hybrid events in Singapore requires more than a good virtual streaming provider. It needs careful planning and execution in order to provide a meaningful experience for both virtual and in-person delegates. So what should you look out for? Here’s a guide on how to make your next hybrid event...
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In-Person, Virtual Or Hybrid Events: Which One Works Best for You?
Whether you are planning or have recently planned an event, you must have heard from event management experts speak of the various approaches to hosting an event, i.e., in-person, virtual, or hybrid. What exactly are these approaches? And how do you know which one is best for your event? Let’s...
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What Will Events Management Be Like Post-COVID?
The world has changed since the COVID-19 pandemic. So has events management in Singapore. While events – major or small – have been significantly impacted, the pandemic has also opened up a dimension of possibilities in how events are held. As restrictions start to ease, what will events management in...
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Webinars vs Virtual Events – Is there a difference?
Even as we enter Phase 2 post-Circuit Breaker, it’s no surprise that many events are currently still on-hold to ensure the safety of everyone. As we move forward by incorporating technology as the new norm in our lives, Twist Media often receive inquiries on the possibility of organising webinars or...
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Virtual Event Ideas to Explore
Virtual events are nothing new, however, over 60% of event organisers who responded a recent poll indicated that they had never been involved in planning a virtual event. With the outbreak of the coronavirus and stay-at-home orders around the world, virtual events have become the only way forward in the...
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Types of Virtual Event Challenges and Ways to Overcome Them
Some may call it a pandemic, while others may see it as a blessing in disguise. For the events industry and many organisations, one of the biggest benefits of shifting to virtual events and webinars, beyond their scalability and cost-saving benefits, is that they’re easy and reliable to run. All...
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Tips To Keep Your Virtual Attendees Engaged
Virtual event fatigue is real. Attendee engagement has always been a fundamental component of any event—and the best ones know that it is more than just providing exciting content. Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events is almost the only way...
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What does an Event Manager do, exactly?
A career in event management is far more than organising a few family parties, or fronting a welcome lunch for a new co-worker. The job involves more than venue selection and decor decisions. It’s an event manager’s job to ensure everything related to an event is taken care of, from...
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The Guide to Designing the Best Event Collateral
The Guide to Designing the Best Event Collateral There are many forms of event collateral, ranging from event banners to flyers, and posters. Banner stands, social media banners, banner ads – all great options for promoting your upcoming event. All these require a basic understanding of a few things –...
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Shaking Up the Event Industry – Key Event Trends in 2020
Surviving the event industry is a piece of cake, says no one ever. As meetings grow and evolve, an event management company in Singapore needs to be experimental, dynamic and in-tune with clients’ changing tastes and preferences. It’s a highly competitive industry where only the best will survive. Let’s take...
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Good Event Management Process every Event Manager should adopt
Plan and Organize Early: It may seems unreasonable to begin planning your year end conference in the early months of the year, but smart businesses know that it is important to start as early as possible. The more vendors that are involved, the more time you will need to coordinate...
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Event Website Design to Maximise Registration
Having stepped into a new decade, how can we do things differently this 2020 that could help maximize registrations? Bright Bold Colors Daring shades of teal, electric purple, and even yellow are all visually impactful statement colours, which are worth considering for your event website designs. As more and more...
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A Comprehensive Guide to Event Marketing in Singapore
Event marketing has long been an important part of many brands’ marketing strategies, and in turn, event management has become increasingly important for brands as well. But as with any other element of marketing, many aspects of event management in Singapore have evolved to include greater immersive experiences, integration, and...
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6 Biggest Event AV Mistakes and How to Avoid Them
Any experienced Event Management company in Singapore can tell you that, as easy as AV sounds, it can make or break your event. Great AV and your event will run seamlessly. On the other hand, event AV mistakes can leave your guests with an unforgettable experience and your event the...
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How to make your event Environmentally Sustainable
Sustainability – a term that is getting more and more commonly heard in recent years. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry....
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Events Managers – Yes it’s as Stressful as you think
In a recent 2017 Forbes List, an Event Coordinator is one of the seven most stressful jobs in 2017. In that list, the title is amongst other demanding jobs such as Firefighter, Military Personnel, and Airline Pilot. According to Forbes – the work of an event coordinator is “really tiring...
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4 Questions to Ask on a Venue Site Tour
Imagine this: It’s your event day, and you need to move a large piece of equipment up to the space. You measured the dimensions and checked online to verify that the cargo lift was large enough to hold it. But there’s just one problem—the light itself is large enough, but...
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Diversity and Inclusivity in your Events
Males and extroverts are best served by the meetings and events industry, while introverts are the worst served, according to a research report issued by Meeting Professionals International (MPI). The report, The State of Inclusion in Meetings & Events, was a collaborative effort of MPI and New York University’s Jonathan...
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4 Event Technologies to Enhance Your Conference
Salt and pepper. Mashed potatoes and gravy. Bert and Ernie. The duos of all time can exist independently of each other, but totally shouldn’t. And for professional conference organisers in Singapore searching for an incredible attendee experience, there’s one pair in particular that goes hand-in-hand: technology and conferences. According to...
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Event Branding: 5 Ways To Stay Fresh And Relevant
Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience....
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Call to Action: Security Threats Require Conference Organiser to be Proactive
Spurred by the shooting at Mandalay Bay Resort and Casino, Las Vegas in 2017 in which 59 people were killed and hundreds were injured, as well as other recent terrorist attacks, the conference industry has been busy improving existing security measures and adding new ones. Enhanced awareness of these developments...
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Do’s and Don’ts for Organising a Conference
Many a times, organisations want to break out from the mould and create a conference that can be a new sensation and talk of the town. However, this usually causes more downfalls than expected, simply because they are trying too many things at one time before taking care of...
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What Does a Professional Conference Organiser Do, Exactly?
A professional conference organiser in Singapore doesn’t come cheap. Here’s why they’re worth the fee. A professional conference organiser, also known as PCO, specialises in planning and executing conferences. Planning a conference means having broad shoulders. From plenary speakers and delegates to sponsors and exhibitors, companies and organisations count on...
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Incorporating brand activation into your events
Brand activation through events is a major asset that allows brands to generate a physical presence at events attended by consumers of their target audience. These types of events can result in increased brand awareness, the spread of brand messaging, and the establishment of new relationships between products and consumers....
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Event Entertainment Doesn’t Have to be Boring!
You are tasked to be the event organiser for our company. First, you brainstorm on the theme – let the creative juice flow. Next, you allocate the budget – what should you spend the majority on? The venue, food, or entertainment to keep your guests engaged? The venue is straightforward,...
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Product Launch Events – Dos and Don’ts
Got a new service or product on the way? Congratulations, this is an exciting time for your company! Give your products the launch they deserve. All your hard work is about to pay off — if you handle the launch correctly, that is. You do have a launch plan, right?...
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5 Unique Concepts that will make your Events Stand Out
The one thing many event management companies in Singapore fear are frequent event goers because to them many of the events can feel stale after a while. The presentations, break-out sessions, and exhibition booths all start to feel mundane. To add an element of novelty, you need a creative concept...
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Trending: Wearable Technologies for your Events
Technology plays a huge role in the events industry – participants want an efficient and seamless process that is fuss-free when they attend a function. Many event organisers continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, taking up...
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The 7 Types of People You Meet at Networking Events
We’ve all been there, the deafening silence. The shifty eyes when the conversation ends. The ‘Uhm’s and the ‘Ah’s while you break out in cold sweat thinking of the next interesting topic to continue the chatter. Well, congratulations! You’ve survived the ordeal of your last networking session to tell the...
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Tips for Event Planning with a Small Budget
Every organiser wishes to have unlimited amount of resources or a whole lot of money, to create a great experiential event that can potentially move mountains and make huge ripples in the lake. Sorry to break it to you, not every day is a Sunday, and the money just do...
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5 ways to make people “Green” with envy at your Corporate Events
You may think that making your corporate events eco-friendly AND impressing your attendees with a ‘WHOA’ factor is kind of tough. Well, it is. But getting on Mother Nature’s good side with the right corporate event organiser will certainly ease your worry! From recycling and using refillable water bottles to...
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How Twist Media Handles Event Management in Singapore
Big events, like conferences and seminars, take a lot of planning to be a great success. The best events are well-organized, and they run smoothly with minimal hiccups. This level of organization can take up a lot of time. It does not matter the type of events held, be it...
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5 Great Ideas for an Experiential Event
Organising a successful event or function that will leave your guests with great experiences is never easy due to the various event agencies in Singapore. Choosing the right event company to help achieve that goal is even harder. There are the usual conferences, tradeshows, and exhibitions with people mingling around...
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