Some may call it a pandemic, while others may see it as a blessing in disguise. For the events industry and many organisations, one of the biggest benefits of shifting to virtual events and webinars, beyond their scalability and cost-saving benefits, is that they’re easy and reliable to run. All you need is a trusted…
Virtual event fatigue is real. Attendee engagement has always been a fundamental component of any event—and the best ones know that it is more than just providing exciting content. Given the situation of the current global pandemic where a person’s interactivity is limited, virtual events is almost the only way to attract audiences and showcase…
A career in event management is far more than organising a few family parties, or fronting a welcome lunch for a new co-worker. The job involves more than venue selection and decor decisions. It’s an event manager’s job to ensure everything related to an event is taken care of, from idea conception to programming and…
Any experienced Event Management company in Singapore can tell you that, as easy as AV sounds, it can make or break your event. Great AV and your event will run seamlessly. On the other hand, event AV mistakes can leave your guests with an unforgettable experience and your event the talk of the town for…
Sustainability – a term that is getting more and more commonly heard in recent years. We are always looking for ways to go green and learn about how we can do our part to impact the environment. It would only make sense that this effort spills into the event industry. The sustainable event trend is…
In a recent 2017 Forbes List, an Event Coordinator is one of the seven most stressful jobs in 2017. In that list, the title is amongst other demanding jobs such as Firefighter, Military Personnel, and Airline Pilot. According to Forbes – the work of an event coordinator is “really tiring because they have to run…
Imagine this: It’s your event day, and you need to move a large piece of equipment up to the space. You measured the dimensions and checked online to verify that the cargo lift was large enough to hold it. But there’s just one problem—the light itself is large enough, but the door to the elevator…
Males and extroverts are best served by the meetings and events industry, while introverts are the worst served, according to a research report issued by Meeting Professionals International (MPI). The report, The State of Inclusion in Meetings & Events, was a collaborative effort of MPI and New York University’s Jonathan M. Tisch Center of Hospitality,…
Salt and pepper. Mashed potatoes and gravy. Bert and Ernie. The duos of all time can exist independently of each other, but totally shouldn’t. And for professional conference organisers in Singapore searching for an incredible attendee experience, there’s one pair in particular that goes hand-in-hand: technology and conferences. According to Event Manager Blog, more than…
Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience. Your event branding is now…