Years ago, event branding generally mirrored that of the hosting organisation. Event ‘branding’ was simply the use of stylistic elements – fonts and colours, a logo. Now, event branding has evolved; it’s more about messaging, sentiment, and a carefully crafted persona that is a key component of the event experience. Your event branding is now…
Spurred by the shooting at Mandalay Bay Resort and Casino, Las Vegas in 2017 in which 59 people were killed and hundreds were injured, as well as other recent terrorist attacks, the conference industry has been busy improving existing security measures and adding new ones. Enhanced awareness of these developments is imperative for conference organisers…
Many a times, organisations want to break out from the mould and create a conference that can be a new sensation and talk of the town. However, this usually causes more downfalls than expected, simply because they are trying too many things at one time before taking care of the basics. There is no…
A professional conference organiser in Singapore doesn’t come cheap. Here’s why they’re worth the fee. A professional conference organiser, also known as PCO, specialises in planning and executing conferences. Planning a conference means having broad shoulders. From plenary speakers and delegates to sponsors and exhibitors, companies and organisations count on these professionals to successfully plan,…
Brand activation through events is a major asset that allows brands to generate a physical presence at events attended by consumers of their target audience. These types of events can result in increased brand awareness, the spread of brand messaging, and the establishment of new relationships between products and consumers. As a business owner, you’re…
You are tasked to be the event organiser for our company. First, you brainstorm on the theme – let the creative juice flow. Next, you allocate the budget – what should you spend the majority on? The venue, food, or entertainment to keep your guests engaged? The venue is straightforward, centralised location, ideal for your…
Got a new service or product on the way? Congratulations, this is an exciting time for your company! Give your products the launch they deserve. All your hard work is about to pay off — if you handle the launch correctly, that is. You do have a launch plan, right? One of the most successful…
The one thing many event management companies in Singapore fear are frequent event goers because to them many of the events can feel stale after a while. The presentations, break-out sessions, and exhibition booths all start to feel mundane. To add an element of novelty, you need a creative concept or theme that will get…
Technology plays a huge role in the events industry – participants want an efficient and seamless process that is fuss-free when they attend a function. Many event organisers continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, taking up a large amount of time…
We’ve all been there, the deafening silence. The shifty eyes when the conversation ends. The ‘Uhm’s and the ‘Ah’s while you break out in cold sweat thinking of the next interesting topic to continue the chatter. Well, congratulations! You’ve survived the ordeal of your last networking session to tell the tale! As an Event Agency…