Picture this: your event has the perfect setup, an incredible lineup of activities, and an exciting agenda. Yet, without a solid marketing strategy, it might remain in the shadows, struggling to reach its full potential. In a world where attention spans are fleeting, event marketing is the bridge that connects your brand to your audience.…
What if your next event could predict attendees’ preferences, tailor the experience to their interests, and connect them with the perfect networking partners—all without a human lifting a finger? The integration of artificial intelligence (AI) into the events industry is no longer a futuristic concept; it’s a trend in event management that is here to…
Imagine hosting an event that not only leaves your attendees in awe but also contributes to the greater good of the planet. In today’s world, consumers and corporations alike are more environmentally conscious than ever, and expectations for sustainable practices are skyrocketing. Mastering the art of eco-friendly event planning is essential—not just to meet these…
In the era of digital transformation, data has become a crucial asset in every industry, and the events sector is no exception. The ability to collect, analyse, and leverage data can significantly enhance the impact of events, turning them from mere gatherings into powerful tools of influence. This article will delve into the role of…
In today’s competitive landscape, successful events are no longer just about logistics and flawless execution; they are about creating experiences that resonate on a deeper level. The most memorable events are those that forge emotional connections, leaving attendees not just satisfied but profoundly moved. In this article, we will explore the power of emotion in…
In today’s competitive marketplace, small businesses need innovative strategies to stand out and connect with their target audience. Brand activation is one such powerful strategy that can significantly enhance a business’s visibility and engagement. By creating memorable and engaging experiences, brand activation allows businesses to increase brand awareness, engage directly with consumers, and foster customer…
Corporate events serve as pivotal touchpoints for businesses to connect with stakeholders, celebrate milestones, and reinforce their brand identity. However, the intricacies involved in planning and executing a flawless event can be overwhelming. This is where an event management company steps in, bringing a wealth of expertise and resources to the table. In this article,…
The event management industry is constantly evolving, with new trends and technologies emerging each year. As we step into 2024, companies looking to host impactful events need to stay ahead of the curve to deliver exceptional experiences. From hybrid events to advanced technology integration, the landscape of event management is more dynamic than ever. This…
Planning a successful company event requires careful consideration and strategic planning. Whether it’s a corporate meeting, product launch, or team-building activity, the details matter. To ensure your event runs smoothly and achieves its goals, here are some best practices to follow. Do’s Define Clear Objectives Before diving into the logistics, it’s crucial to define the…
8 September, 2023, Singapore – Twist Media was announced the winner for the following award categories at the twelve annual edition of the Marketing Events Awards. SILVER winner for Best B2B Event: Conferences/ Meetings/ Seminars SILVER winner for Best Hybrid Event (B2B) BRONZE winner for Best Digital Integration The Marketing Events Awards, organised by MARKETING-INTERACTIVE,…