In the era of digital transformation, data has become a crucial asset in every industry, and the events sector is no exception. The ability to collect, analyse, and leverage data can significantly enhance the impact of events, turning them from mere gatherings into powerful tools of influence. This article will delve into the role of…
In today’s competitive landscape, successful events are no longer just about logistics and flawless execution; they are about creating experiences that resonate on a deeper level. The most memorable events are those that forge emotional connections, leaving attendees not just satisfied but profoundly moved. In this article, we will explore the power of emotion in…
In today’s competitive marketplace, small businesses need innovative strategies to stand out and connect with their target audience. Brand activation is one such powerful strategy that can significantly enhance a business’s visibility and engagement. By creating memorable and engaging experiences, brand activation allows businesses to increase brand awareness, engage directly with consumers, and foster customer…
Corporate events serve as pivotal touchpoints for businesses to connect with stakeholders, celebrate milestones, and reinforce their brand identity. However, the intricacies involved in planning and executing a flawless event can be overwhelming. This is where an event management company steps in, bringing a wealth of expertise and resources to the table. In this article,…
The event management industry is constantly evolving, with new trends and technologies emerging each year. As we step into 2024, companies looking to host impactful events need to stay ahead of the curve to deliver exceptional experiences. From hybrid events to advanced technology integration, the landscape of event management is more dynamic than ever. This…
Planning a successful company event requires careful consideration and strategic planning. Whether it’s a corporate meeting, product launch, or team-building activity, the details matter. To ensure your event runs smoothly and achieves its goals, here are some best practices to follow. Do’s Define Clear Objectives Before diving into the logistics, it’s crucial to define the…
8 September, 2023, Singapore – Twist Media was announced the winner for the following award categories at the twelve annual edition of the Marketing Events Awards. SILVER winner for Best B2B Event: Conferences/ Meetings/ Seminars SILVER winner for Best Hybrid Event (B2B) BRONZE winner for Best Digital Integration The Marketing Events Awards, organised by MARKETING-INTERACTIVE,…
The Impact of Live Events on Brand Awareness and Marketing Strategy Live events have long been a mainstay marketing tool for companies looking to increase brand awareness and engagement. From product launches, trade shows to conferences, live events provide a unique opportunity to connect with customers, build brand loyalty, and generate buzz. So how exactly…
The Importance of Engagement at Live Events When it comes to hosting live events, engaging attendees should be the top priority. Event engagement refers to the ways in which events companies create meaningful interactions and experiences that keep attendees interested, involved and excited throughout the event. In a 2020 study by Bizzabo, over 80% of…
How to Use Social Media in Live Events Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13% for interaction with speakers during…